Intro: Award-Winning Advertising Photographer, CGI Artist & Director for Pharma and Global Brands
Dale May is a multi award-winning New York-based advertising photographer, commercial video director and photoreal CGI artist specializing in pharmaceutical, healthcare and global brand, advertising campaigns.
ONE ARTIST. COMPLETE CREATIVE CONTROL. FROM CONCEPT TO DELIVERY.
I create high-end pharmaceutical and commercial advertising campaigns for global brands as a New York conceptual advertising photographer, director and CGI artist, combining award-winning photography, video production, photorealistic CGI, VFX, animation and AI-assisted workflows in advertising, under one unified creative vision.
FULL-SERVICE ADVERTISING PRODUCTION: PHOTOGRAPHY, VIDEO, CGI, VFX, ANIMATION & AI
Today’s advertising campaigns require:
• Portrait & Lifestyle Photography
• Photorealistic CGI Environments & Products
• Directors & Video Production
• Visual Effects (VFX)
• Animation
• Complex Post Production (Still & Video)
• AI Assisted Asset Generation
Traditionally, that means hiring multiple vendors, multiple teams, and managing creative across departments.
I eliminate that complexity.
ADVERTISING PORTRAIT PHOTOGRAPHY & CINEMATIC BRAND STORYTELLING
My work is built on the foundation of a strong portrait, a negotiation between truth and performance.
From there, creative technology builds the world around it, strengthening the story and shaping the best path forward to a powerful campaign.
PHOTOREALISTIC CGI CREATION FOR PRODUCT & ENVIRONMENT
As a NY based advertising photographer and CGI artist, I create custom photorealistic CGI environments, props, and product extensions that seamlessly integrate with both video & still photography. Commercial advertising campaigns move forward without waiting on weather, geography, or logistics.
Using CGI is not a substitute for my location shoots. It’s a strategic advantage that elevates control, expands creative possibilities and ensures visual consistency.
DIRECTION & VIDEO PRODUCTION
Commercial video production for advertising & pharma campaigns, from broadcast spots to digital and social.
I direct and shoot with the same visual language as the still campaign, ensuring brand consistency across platforms.
INTEGRATED VFX, ANIMATION & POST PRODUCTION
Advanced visual effects, compositing, retouching, and animation.
From subtle realism to fully cinematic sequences, everything is built to broadcast and agency standards.
AI ENHANCED CREATIVE PRODUCTION FOR ADVERTISING
I use AI as a tool, never the author of the work.
Integrated selectively and only with client approval, it accelerates concept development, expands environment creation, supports animation, and streamlines complex production workflows.
Every project begins with original photography and video capture. AI is layered in only when appropriate, ensuring the final work remains ownable, copyrightable, and rooted in real imagery.
Technology supports the vision. It does not replace it.
All AI integration happens within a closed system. No external distribution or loss of ownership. Just secure, intentional use in service of the campaign.
THE HYBRID ADVANTAGE
Seamless integration between photography, video, and CGI
A unified creative vision from concept through delivery
Faster production and intelligent adaptation to creative changes
Fewer compromises between departments
One clear point of communication
No handoffs. No reinterpretation of intent. No wasted time sending visuals back and forth between teams.
Agencies searching for a pharmaceutical advertising photographer who can also direct video and build photorealistic CGI environments often face fragmented production. I unify the entire campaign under one creative lead.
LET’S BUILD AN ENTIRE CAMPAIGN - NOT JUST PART OF IT
Based in New York. Available worldwide.
Take a look at my PORTFOLIO and let's create something amazing!
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FREQUENTLY ASKED QUESTIONS
What type of campaigns does Dale May specialize in?
Dale specialize in conceptual advertising campaigns that blend photography, CGI, and AI Hybrid Workflows to create immersive, high-impact visuals for global brands.
Does Dale May work with both photography and CGI in the same project?
Yes. His hybrid approach combines live-action photography with photorealistic CGI environments to produce concept-driven campaigns.
What industries does Dale typically shoot for?
Dale works with a wide range of industries, including pharmaceutical, healthcare, consumer goods, technology, and entertainment, providing visually consistent campaign imagery.
Can Dale handle both still and motion production?
Absolutely. He creates integrated still and motion content for advertising & pharma campaigns, ensuring visual continuity across platforms.
Where is Dale May based and does he work internationally?
Dale is based in the United States (New York, NY) but regularly works on global campaigns, coordinating with international teams and clients.
Does Dale offer AI-assisted image production?
Yes. Dale leverages AI in combination with photography and CGI to achieve highly detailed, concept-driven campaign visuals that can be protected under copyright. AI will only used with client approval.
Does Dale only work on full campaigns? What other kind of work does Dale do?
No. While Dale specializes in complete campaign execution from concept through delivery, he is also available for:
• Advertising Photography
• Commercial Video Directing
• CGI Product & CGI Environment Creation
• VFX and Post Production
• Portrait & PR Photography
• Music Videos
• On-Set Still Photography
Have more questions about working with Dale May? Visit the Full FAQ Page for more information about campaign production, CGI environments, and working with advertising agencies.