Personal Work | Photography & CGI for Advertising Campaigns | Dale May | New York
PERSONAL WORK
Personal projects combining studio photography, photorealistic CGI environments, and AI-assisted production. This section is where the hybrid method is explored without a client brief, used to develop new techniques, build proof-of-concept imagery for pharmaceutical and global brand advertising, and create award-recognized series including the IPA Gold "Last Trip Home," IPA Silver "Live Free Or Die," Communication Arts-recognized "1974," and the Lürzer's Archive-recognized "Starlight Falls Motel" series. These are not experiments. They are demonstrations of a production system that works at every budget level, for every kind of campaign. For full production breakdowns, visit the Case Studies section or read the Process & How It Works article.